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Nature's Variety Instinct Original Chicken Dry Dog Food

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Instinct Original Kibble Real Chicken Recipe Dry Dog Food

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Instinct Original Kibble Real Chicken Recipe

Know Before You Buy

  • Animal proteins in this recipe: Chicken (chicken, chicken meal, chicken fat, freeze-dried chicken, freeze-dried chicken liver, freeze-dried chicken heart), herring meal, menhaden fish meal.
  • Contains: Chicken ... Fish (herring meal, menhaden fish meal) ... Peas (legume).
  • Does not contain: Grains, potatoes, sweet potato, chickpeas, beef, turkey, lamb, egg, dairy, corn, wheat, soy or yeast (per the manufacturer's ingredient list).
  • Contains fish. Herring meal and menhaden fish meal are in the top seven ingredients, so this is a chicken and fish food. At 520 kcal per cup, measure every meal.
  • Life stage: Instinct does not publish the AAFCO statement online. The bag front is marked "All Life Stages"; check the bag for whether that includes large breed puppies.

Instinct Original Real Chicken is the bag that put Instinct on the map: a high-protein, grain-free kibble with every piece coated in freeze-dried raw chicken. Instinct says it is 70% real animal ingredients and nutritious oils, and it starts with cage-free chicken.

What's actually in it

Chicken, chicken meal and chicken fat are three of the first four ingredients, and herring meal and menhaden fish meal add more protein. The raw coating is freeze-dried chicken, chicken liver and chicken heart. At 37% minimum protein and 20% minimum fat, it is a rich food.

It is grain-free and potato-free, with peas and tapioca as the main starches. Instinct adds a Bacillus coagulans probiotic to support digestive health, and guarantees omega fatty acids and vitamin C.

Who it suits, and who it doesn't

It suits an active adult dog who does well on chicken and a high-protein, high-fat diet. The bag is marked "All Life Stages".

It isn't right for a dog avoiding chicken or fish, or for a less active dog who gains weight easily. Instinct does not publish this recipe's AAFCO statement online, so check the bag before feeding a large breed puppy. If you're unsure, our Personal Pet Consultant is happy to help ... call 732-938-4470.

Full ingredient list

Chicken, Chicken Meal, Peas, Chicken Fat (preserved with Mixed Tocopherols and Citric Acid), Tapioca, Herring Meal, Menhaden Fish Meal, Natural Flavor, Dried Tomato Pomace, Salt, Vitamins (Vitamin E Supplement, Vitamin A Supplement, L-Ascorbyl-2-Polyphosphate, Niacin Supplement, Thiamine Mononitrate, d-Calcium Pantothenate, Riboflavin Supplement, Pyridoxine Hydrochloride, Vitamin B12 Supplement, Folic Acid, Vitamin D3 Supplement, Biotin), Carrots, Apples, Cranberries, Minerals (Zinc Proteinate, Iron Proteinate, Copper Proteinate, Manganese Proteinate, Sodium Selenite, Ethylenediamine Dihydriodide), Potassium Chloride, Montmorillonite Clay, Taurine, Choline Chloride, Freeze Dried Chicken, Freeze Dried Chicken Liver, Pumpkinseeds, Freeze Dried Chicken Heart, Dried Bacillus coagulans Fermentation Product, Rosemary Extract.

Ingredient list as published by Instinct. Recipes can change, so the bag in hand always governs.

Guaranteed analysis

  • Crude Protein (min): 37.0%
  • Crude Fat (min): 20.0%
  • Crude Fiber (max): 2.5%
  • Moisture (max): 10.0%
  • Vitamin E (min): 100 IU/kg
  • *Ascorbic Acid (Vitamin C) (min): 85 mg/kg
  • *Omega 3 Fatty Acids (min): 0.3%
  • *Omega 6 Fatty Acids (min): 2.8%
  • *Bacillus coagulans (min): 80,000,000 CFU/lb
  • *Taurine (min): 0.1%

*Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles.

AAFCO statement

Instinct's website does not show this recipe's AAFCO statement. The bag front is marked "All Life Stages", and Instinct's feeding chart says puppies may eat up to twice the adult amount. The full AAFCO statement is printed on the bag.

Calorie content

4,430 kcal/kg ... 520 kcal per cup (Instinct's label: "Calorie content (calculated): Metabolizable Energy 4,430 kcal/kg; 520 kcal/cup"). A cup means a standard 8-fluid-ounce dry measuring cup, filled level. It measures volume, not 8 ounces by weight, so scoop it rather than weigh it.

Feeding guidelines

Instinct's published daily amounts, by your dog's weight. Split the total across two meals.

Weight of dog Adult maintenance Weight loss
5 to 15 lb ½ to 1 cup ¼ to ½ cup
16 to 25 lb 1 to 1¼ cups ½ to ¾ cup
26 to 50 lb 1¼ to 2¼ cups ¾ to 1¼ cups
51 to 75 lb 2¼ to 3 cups 1¼ to 2 cups
76 to 100 lb 3 to 3¾ cups 2 to 2½ cups

These are starting points, not prescriptions. Instinct notes that ideal amounts depend on age, weight and activity level. Instinct adds: puppies, feed up to twice the adult maintenance amount; pregnant or nursing females, feed up to three times the adult maintenance amount. Spayed or neutered and less active dogs often need the lower end of the range. Check your dog's body condition after two or three weeks... ribs easy to feel under a thin layer, a waist visible from above... and adjust. Always keep fresh water out.

Switching over

Change foods gradually over about a week. Start with roughly a quarter Instinct Original mixed into the old food, move to half, then three quarters, then all Instinct Original. Going slowly gives your dog's stomach time to adjust.

Sizes, and how many cups you get

22.5 lb bag, which holds roughly 87 level cups. For a 50 lb adult eating 2¼ cups a day (the top of Instinct's adult range), that's about 6 weeks. Cup counts are worked out from Instinct's published calorie figures and are close estimates, since kibble settles as a bag is handled.

Storage

Keep the food in its original bag, rolled down tight, somewhere cool and dry. If you use a bin, put the whole bag inside it rather than pouring the kibble in, so the lot number stays with the food. Because Instinct includes freeze-dried raw ingredients, wash your hands after handling the food and wash your dog's bowl after each meal.

How much to feed, and what it costs per day

Enter your dog's weight to see how much to feed, and add the price to see the real daily cost.

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