The Hungry Puppy is a proud carrier of Vitakraft because of their passion for pets. What began in 1837 as a small family-owned feed store in Heligenrode, Germany has grown to become one of the most successful groups in the pet food industry for the past 180 years. From the very outset, their company philosophy and their actions have been guided by one key principle: “For the love of pets.”
The Vitakraft brand is recognized by over 90% of all pet lovers in Germany, and international awareness is constantly on the increase. All of which is no coincidence, but rather the result of the hard work of their skilled employees and their dedication to pet welfare. This commitment, together with their close understanding of the needs of individual pets, forms the basis for the trust placed in the Vitakraft brand by millions of pet owners. At Vitakraft, their number-one priority is to develop and produce innovative, high quality branded products. By doing so, they ensure that all pets receive the perfect diet - just like in the wild.
Vitakraft’s wide range of over 2,000 products includes main food, healthy reward snacks, and pet care and hygiene items that have been tried and tested millions of times the world over. All complemented by a comprehensive selection of pet accessories. Based on scientific studies into eating patterns in the wild, Vitakraft devises specific dietary concepts for developing special feed mixes that meet the individual needs of each pet type in accordance with their diverse geographic origins. They let nature guide them in their work, for the benefit of each individual pet.