The Hungry Puppy is a proud carrier of Kong. Created in the 1970s, Kong Classic dog toy was created to meet the instinctual needs of dogs to chew and play. In the 90s Kong continued to look at health and caring for the needs of dogs. Expanding to dental and grooming supported the goal of helping dogs live a happy, healthy lifestyle. Kong ZoomGroom and Dental are still successful products today. As for the Kong Classic, more people were learning the benefits of stuffing a Kong. The word was also getting out that you could stuff dog food and treats inside of it. The puzzle-offering enlightenment refined the course for Kong. It was more than just a beloved, durable chew toy. It could be a puzzle helping entertain dogs, as well as help keep dogs’ attention while minimizing negative behavior. This new concept allowed for a new emphasis on expanding the product offerings to include a line created especially for puppies, and eventually senior dogs, which created the need for additional rubber strengths besides the Classic and the Extreme.
As the brand grew around the classic shape and the concept of stuffing, Kong realized there was an opportunity to expand the brand into new product areas because dogs need a variety of ways to play. Kong took each new product into consideration with a goal to find the highest quality toys, not just another toy. If an opportunity for a new toy or category arose, it was vetted out to determine if it met the quality standards for safety and playability long term.
Kong is a leader around the world in the pet specialty industry and its humble beginnings remain the foundation and cornerstone of decision making for Kong today: Fulfilling a dog’s need to play with safe, everlasting fun and durability while giving pet parents a way to connect with their dogs. Dogs around the world love Kong. The way it bounces keeps them engaged and ready to play. It has a soft mouth feel for a satisfying chew, and of course, it’s super durable. Owners love Kong too; they can stuff it, throw it, and make it part of their daily routine.
After all … Dogs Need to Play.