If you've walked our aisles or browsed our online dog food selection lately, you've probably noticed the Open Farm bags — the ones with the farm-to-bowl story printed right on the front. It's one of the most talked-about brands in the “better-for-your-dog” category, and for good reason. Here's what Open Farm actually is, how it's different from a standard grocery-store kibble, and why so many pet parents are making the switch.
Where Open Farm Came From
Open Farm was founded in 2014 in Toronto, Canada, by Isaac Langleben and Jacqueline Prehogan. The story behind the brand is a familiar one for a lot of pet parents: they went looking for a dog food they could feel completely good about, and couldn't find one that was transparent about where its meat actually came from. So they built one.
That founding frustration — not knowing what's really in the bag or how the animals behind it were raised — became the core of everything Open Farm does. The company has grown into one of the more recognized names in ethically sourced pet food, and in the years since, it has earned B Corporation certification, a designation reserved for companies that meet rigorous third-party standards for social and environmental performance.
The Ingredient Standards Behind the Bag
A few things set Open Farm's ingredient sourcing apart from a conventional kibble:
Certified Humane meat. Open Farm's animal proteins come from farms that meet Certified Humane standards, a third-party welfare certification that audits things like space, handling, and living conditions — not just a claim printed on the bag.
Sustainably sourced seafood. Fish used in Open Farm recipes, like the wild-caught salmon in their Goodbowl Wild-Caught Salmon recipe, is sourced in line with sustainable fishing standards such as Seafood Watch and Ocean Wise, which are designed to protect fish populations and marine ecosystems from overfishing.
Non-GMO produce, no mystery fillers. Open Farm recipes skip corn, wheat, and soy, and don't rely on artificial colors, flavors, or preservatives. Fruits and vegetables in the recipes are non-GMO.
A traceability tool. Every bag carries a lot code that pet parents can enter on Open Farm's website to see ingredient sourcing information — a level of visibility most conventional pet food brands simply don't offer.
What's Actually in the Open Farm Lineup
Open Farm isn't a single product — it's a full ecosystem of feeding options, which is part of why it's earned a following:
- Dry kibble, including the oven-baked Goodbowl line and the superfood-boosted Epic Blend recipes
- RawMix kibble, which coats traditional kibble in a freeze-dried raw layer for a boost of raw nutrition without a full raw-feeding commitment
- Freeze-dried raw, like their Grass-Fed Beef recipe, which can be served as a complete meal or rehydrated as a topper
- Wet food, bone broth, and treats, for dogs who need variety or a little extra encouragement at mealtime
- Both grain-free and ancient-grains formulas, so owners with a vet-recommended preference either way have options
Why It's Worth Considering for Your Dog
None of this matters much if your dog won't eat it or if it doesn't agree with their stomach — every dog is different, and any diet change is worth a conversation with your vet, especially for puppies, seniors, or dogs with known sensitivities. But for pet parents who want more transparency about sourcing and animal welfare than a typical bag offers, Open Farm has built its entire brand around answering exactly that concern.
Where to Buy Open Farm Near Farmingdale, NJ (or Anywhere in the Country)
The Hungry Puppy has carried Open Farm as part of our full lineup of pet food brands for our customers across Monmouth County and beyond. If you're outside our local delivery area, we ship nationwide — and Open Farm's freeze-dried line qualifies for free nationwide shipping on orders of $75 or more. Set up auto-delivery and you'll also save 6% on every subscription order, so your dog never runs out and you never have to think about reordering.
We've been a family-owned pet and farm supply store in Farmingdale, NJ since 1987, and we're happy to help you figure out which Open Farm recipe is the right fit — reach out anytime at 732-938-4470 or info@thehungrypuppy.com.